Dharan's iconic nature marathon returns every year to the forests of Panamarathupatti, Salem — not just as a race, but as a movement. The Run 2024 brought together runners across 6K, 10K, and 21.1K distances on October 27th, united by one cause: cancer awareness.

The challenge wasn't just promoting a run. It was building a brand identity that felt as powerful as the cause behind it — one that could move people off their couches and onto the trail.